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Buddy to connect digital world with the physical world.

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Buddy to be first ‘IoT’ Software company to connect physical restaurants to the digital world in Australia.

Buddy Australia are launching Australia’s first restaurant app that actually connects restaurants to the digital world, through the buddy app.

What this means is that when walking right by restaurants and other eateries, the buddy app will alert you of their special’s board in digital form right to your mobile device including images, price and description. It will also alert you when entering a city or small town of the best spots for coffee, steak or where the best pizza places are that have all been curated by you.

Whats IoT?

The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It’s a concept that not only has the potential to impact how we live but also how we work. But what exactly is the “Internet of things” and what impact is it going to have on you, if any? There are a lot of complexities around the “Internet of things” but I want to stick to the basics. Lots of technical and policy-related conversations are being had but many people are still just trying to grasp the foundation of what the heck these conversations are about.

Let’s start with understanding a few things.

Broadband Internet is become more widely available, the cost of connecting is decreasing, more devices are being created with Wi-Fi capabilities and sensors built into them, technology costs are going down, and smartphone penetration is sky-rocketing.  All of these things are creating a “perfect storm” for the IoT.

So What Is The Internet Of Things?

Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.  This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig. As I mentioned, if it has an on and off switch then chances are it can be a part of the IoT.  The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices… That’s a lot of connections (some even estimate this number to be much higher, over 100 billion).  The IoT is a giant network of connected “things” (which also includes people).  The relationship will be between people-people, people-things, and things-things.

How Does This Impact You?

The new rule for the future is going to be, “Anything that can be connected, will be connected.” But why on earth would you want so many connected devices talking to each other? There are many examples for what this might look like or what the potential value might be. Say for example you are on your way to a meeting; your car could have access to your calendar and already know the best route to take. If the traffic is heavy your car might send a text to the other party notifying them that you will be late. What if your alarm clock wakes up you at 6 a.m. and then notifies your coffee maker to start brewing coffee for you? What if your office equipment knew when it was running low on supplies and automatically re-ordered more?  What if the wearable device you used in the workplace could tell you when and where you were most active and productive and shared that information with other devices that you used while working?

On a broader scale, the IoT can be applied to things like transportation networks: “smart cities” which can help us reduce waste and improve efficiency for things such as energy use; this helping us understand and improve how we work and live.

The buddy app.

The buddy app will connect physical restaurants, eateries, markets, food courts, pubs and transportation stations with proximity technology.

The features will include, table ordering, food ordering, digital waiter with imaged menu’s, city guide for curated lists of best places to eat and drink, reminders of restaurant reservations, exclusive deal alerts when in the establishments and much more.

buddy has many more awesome features but for now that all the team at buddy are letting everyone know about.

Beacons and Proximity Marketing, all you need to know.

Beacons and Proximity Marketing.

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

beacon lighthouse

Lighthouse Buddy.world

The future of mobile marketing relies on personalised campaigns. The more you get to know your users and target them according to specific parameters, like their demographics, in app behaviour and location, the quicker your app user base will grow alongside engagement and retention.

Location based campaigns are especially relevant for retailers, because these campaigns deliver informative messages at the right time, such as when users are close to the store, and drive footfall.

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

Beacon devices: an overview

Beacons are small devices that send Bluetooth Low Energy signals (BLE)  to smartphones and tablets nearby. Once emitted, these one way radio waves reach the phones in the vicinity of the Beacon device and interact with the mobile applications installed on those phones. That means that when the signal from a Beacon reaches a phone, it triggers specific actions, like location-based notifications, in that phone’s mobile apps. Beacons don’t send notifications themselves. What they really do is send a piece of geographic information, a unique identifier, to the mobile applications within their range (about 50 metres).

The unique identifier, which is different for every beacon, contains three types of data: information about the beacon vendor; information about a certain location, such as a store location; information about a specific subregion within a store, such as a store department. To be able to receive the signal from a beacon, a mobile app needs to be previously enabled to communicate with it. That means the unique identifier of a specific beacon has to be included in that mobile application code.

Moreover, the interaction between a mobile phone and a beacon device is not automatic. It requires users to enable the Bluetooth device on their phones and to opt in to receive signals from Beacons for a specific mobile application.

Finally, iOS and Android platforms interact with Beacons in a different way. The reason behind this is that Apple implemented an iBeacon protocol which enables iPhones and iPads (running the latest version of iOS7) to constantly scan for Beacon devices in their proximity. When a beacon is detected, it can automatically ‘talk’ to the mobile applications installed on those Apple devices, even if those apps are closed and not running. Due to the iBeacon protocol, we refer to such Beacons as iBeacons. On the other hand, Android platforms don’t have such a protocol, so Android apps need to be running on the phone, at least in the background, to receive signals from Beacon devices in their proximity.

Beacons can emit BLE signals for up to 5 years and have very little cost (a few dollars each).

Proximity marketing: the use of Beacon technology to provide a location based experience

As highlighted by this article, ‘total BLE Beacon shipments will comfortably exceed 400 million units in 2020’. The reason behind this impressive growth trend is that a wide range of new marketing opportunities are now accessible, and very promising, thanks to Beacons. Retailers are more and more keen to use these devices in their marketing strategies to make sure their customers receive a deeply personalized and time relevant user experience. Proximity marketing, based on the use of Beacon devices, is the future of mobile marketing. Let’s have a look at the main Beacon-based opportunities for retailers.

Location-based campaigns

Beacons can trigger location-based notifications in specific apps on customers phones. These notifications might inform customers, in a personalized way, about special promotions, discounts or new products available within the store where the beacons are placed. Location-based notifications can be used to invite customers to enter a nearby store, or to welcome them when they enter the store, or to greet them when they leave by providing a discount or a special treat to encourage them to come back. All these strategies are very powerful tactics to drive foot traffic to retail stores and increase their conversion rates and sales volume. Also, this use of Beacons can help retailers attract users to their apps, retain those users, and increase engagement on those apps.

Data collection

By interacting with the mobile applications installed on smartphones and tablets within their range, Beacons can help retailers track users behaviours and collect relevant data about users preferences and actions. This data is a powerful source of information for retailers because they can use it to re-target customers with even more personalised campaigns.

Beacons with free access

Retailers could enable developers and app owners to have free access to their beacons in order to increase foot traffic to their store. For example, mobile applications about food and dieting could send location-based notifications to users within the range of a specific beacon and encourage them to enter the store and buy what they need for their food plans.