The dawn of a new era for restaurants in Australia

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We are embarking on a very exciting new era, that every food venue in Australia will soon have its very own app, for free.

Yes you read it right, Former restaurateur Danny Simmonds and now founder of a new app launching next month. He has formed a company and has now created an app the hospitality industry has been dying to get their hands on for years.

The innovative product called buddy, has been custom built from the ground up to provide a platform for the hospitality industry to call its own. The platform itself is flawless in terms of design, user friendly and is exceptionally attentive with eye catching content on every swipe or flick.


The buddy app will provide each business who joins, with a free app for their restaurant, cafe, bar or popup. Each business app will have its very own dashboard providing useful analytics such as, how many views the restaurant has had by weeks, months or even years. Thats literally just scratching the surface, with the ability to create community on each business profile, restaurateurs can send out exclusive in-app notifications of whatever special or draw card they desire. Not to mention the ability to receive bookings through its own booking system also provided within their app.

With Danny Simmonds receiving enormous backing from the food industry in Australia, a huge presence in the startup ecosystem and also now friends with some of the most successful restaurateurs across Australia, it is no wonder this ‘must have’ app is creating a buzz coming up to launch! Danny knows what the industry needed and can finally be proud to say its finally nearly here.

Launching Nationwide first with planned moves into two foreign markets by 2020, its safe to say buddy will be a new era for users and restaurateurs alike!

Want to checkout the app before its launched! Join here.


Former restaurateur launches app for the food industry to call its own.

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Founder & CEO explaining why the industry needed an app of its own.

After working in the hospitality industry for several years, you come across all kind of challenges and all walks of life. In my experience of running a restaurant it became a lot more clear to me that the customer no matter what, is always right. (even when you know they actually are not)

This is one of many tasks you have to face every single day. One really difficult challenge was bringing customers in the door, yes you have online review websites like Tripadvisor and Zomato, but you cannot use these apps as an actual marketing tool.

I used to get up every single day, fire up the restaurant and make myself a first class barista made latte, (kind of) then i would wipe down the chalk board A frame and think of a new slogan or lunch/dinner special to put out the front of our restaurant to try and lure new customers in the door. This is one of many marketing moves many of us in the industry try, then you result into flyers and newspaper adds, social media posts, loyalty membership cards and email marketing if you ask your customers for email addresses on review cards, believe me i have tried the lot.

But, I always thought ‘why does other industries have there very own platform or marketing tool?’ like if you want a handy man you simply go to Airtasker, or you want to look for a hotel so you head straight on over to, or you want to rent out your own bedroom so you become a host on Airbnb.

All of these platforms are very powerful as a marketing tool, as they come with business dashboards, analytics, tips and tricks on becoming more recognised, booking systems, ability to showcase yourself, communicate with your customers through an in app messaging system. With the restaurant industry there really is no app or marketing tool to do this for our restaurants, so i saw a gap in the market for the industry to have its very own weapon, a tool that the industry can call its own, so i created buddy.

Before i actually decided to go straight into the tech world without having any idea of what to do or even if the idea was going to take off, so i packed up my shit and hit the road for several months speaking to over 500 business owners from Port Douglas right down into Melbourne CBD.

Danny Simmonds founder

Founder of buddy | Danny Simmonds

During this time i was validating my idea but also signing up potential customers who would join and create their buddy restaurant profile.

So i came back from my trip having slept on the side of many roads, roughed it without having a wash for days and brushing my teeth at the wing-mirror in my jocks, and decided to put pen to paper and start thinking about how we can be better than what is already out there. We came up with all sorts of awesome ideas which could go on forever ,so we had to curate a small list of 100% definite features that would put us head and shoulders above the rest, an app for the industry to be proud of and most importantly, trust.

So we have, Buddy has some unbelievable features for users and business owners will love. My favourites are having the ability to actually see a restaurants specials as they look, with descriptions and price, instead of having to read it off a chalk board and trying to imagine what it will look like, another one is the itemised menu, each dish with a picture and again a description with price. having the ability to ‘follow’ your new favourites in return you receive exclusive in-app notifications of special events, meal deals, menu launches, latest specials, view happy hours around your location, it goes on and on.

There are plenty more features to explore when the app officially launches in the New Year, the most important thing is that it will be a tool we can all trust, explore restaurants in a much more easier way but with more detail, and business owners finally having their own weapon to really showcase themselves to the full potential, with which they can measure with live analytics dashboard, use ibeacon technology which will be a game changer.

iBeacon technology will enable business owners to actually digitalise their physical restaurant, they will be able to create in-app notifications to people who are walking right by the restaurant, notifying users of their lunch menu, happy hour specials that will kick off in 5 minute, or even a simple ‘hello, have an awesome day from XXXX bar and grill.”

With also in app timing notifications of diners sitting in the restaurant after an hour, reminding them of a top up or maybe a link to see the desert menu.

We are all very much looking forward to the launch, and for everybody to enjoy.

Written by Danny Simmonds.




Three awesome things to do in Noosa on Christmas Day.

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Having a christmas day Gatho? heres three top things to do in Noosa.

Christmas Morning is nearly here, the time has come to dig out those dusty esky’s and hose them out, round the troops with deck chairs and foldout tables, mums on the glad wrap and dads packing the portable bbq, while your busy dropping the bag of ice from the biggest hight possible for the best ice to keep the beers cold!

We all love christmas, but each experience can be very different for some, heres buddy’s top tips for how to have the best time cheaply, but creating priceless memories on your christmas day.


3. National Park Picnic

Noosa National Park is one of the best coastal walks Australia has to offer, With each turn you are wow’d by a postcard picture, The noise of the rainbow lorikeet’s waking up and the subtle crash of the waves coming up the shore. Wake up at 6:00am before the morning madness begins and enjoy a glass of bubbles & strawberry with some freshly made warm ham and cheese croissant, relaxing on a picnic blanket over looking tea tree bay would be a fantastic way to kick start the christmas celebrations.

2. River retreat.

Yep, you know it! Once you have kickstarted your Christmas day with a relaxing champers, its time to find a ‘proppa’ good spot to start building your settlement for the day on the beautiful Noosa River. Unpacking the esky packed with salads, prawns, rolls, chips and drinks, make sure laying out the table is a team effort (obviously with a bevo in hand) and then sit back, relax and enjoy the day off with friends and family before the un-official ashes christmas day cricket test match begins! Remember, pick a spot by the Big Pelican where the toilets are 😉

Photo, thanks to Noosa Boat house.

1. Barbecue time.

After a long hard day of doing absolutely nothing, (apart from being 148 – not out of course) its time to fire up the BBQ, Our tip for the free bbq’s is that they don’t get that hot, so we would recommend taking your own portable one just in case. Now I don’t know about you, but I don’t mind the odd snag or two. The best snags in town would be from the Noosaville village butchers opposite Dan Murphy’s, they have the best Cumberland snags you will find on the Coast! OR…… you can flame up some beautiful rib eye fillets, here’s our tip on the perfect Steak;

Starting from home, coat both sides very generously with coarse black pepper and granulated garlic powder and drop the fillet singularly into a sandwich bag for time to marinate, pull the bad boy out of the bag when your bbq is that hot its starting to glow. For each steak, sprinkle 3/4 teaspoon of salt onto the skillet and allow salt to sit for at least 1 minute.

Place the steaks on and allow 3 solid minutes, whatever you do do not touch, poke, lift of even look at those bad boys until that 3 minutes is up! Once it is, repeat history.

All together 6 minutes is up and you have a medium rare juicy perfectly rested steak, if you wish for it to be medium then allow an extra 30 seconds on each side.

Now, Put your steaks in a roomy tin foil wrap, not tight…roomy to allow moisture and flavours to be absorbed by the steak properly.

Slice and dice that shit and serve it up in any form you wish!

This is exactly what we will be doing this Christmas, have a great day.


Locale becomes Industry Influencer on buddy.

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Influencers of the restaurant industry are hard to find, but Noosa has one of its own.

Prior to the launch of our restaurant finder app, we are head hunting Industry leaders across Australia who stand head and shoulders above the rest. The chosen restaurant for Noosa is the wonderful Modern Italian Locale.

With its wonderful ambience thanks to the chic first class decor, matched with a beautiful solid vintage wooden bar for lunch hangs, an outrageous selection of Italian wines each single handedly picked by owner operator Rio Capurso, its and experience you simply do not expect and can not imagine when coming straight off the beach.

The Family

The team behind it all are not an ordinary team, they work hard to make sure you receive the very best service possible regardless of how busy it can be.

Drawing Heavily on Italian tradition, Locale Noosa offers a seasonally changing menu using the best local produce and premium imported ingredients. Surrounded by lush gardens, Locale sits in a protected corner of the famous hastings Street just a few steps from the golden sands of Noosa Main Beach. The menu features handmade pasta, stone fired pizzas, traditional cicchetti and an impressive selection of wines, beers and authentic cocktails. Dining at Locale is not just a normal dining experience to savour, but an experience you just have to keep living.

 Chefs Tips.

“One of my favourite Dishes at the moment is out pasta special, the Chitarra Vongole”. “This dish features beautiful hand cut pasta which looks like square cut spaghetti”. “The Chitarra Vongole has inspired me to share a tip on how to cook pasta to perfection”. “The golden rule to cooking pasta perfectly is to always use lots of boiling salted water (the more water the better!) as it lets the pasta cook freely”. “Remember to add enough salt so that you can taste it and cook it until is is ‘al dente’ which means ‘to the tooth’, you want it to have a firm texture so the pasta has strength.”

Chef – Andy Davies

Checkout Locale Influencer Portfolio Here for more.

App Coming Soon.




New Foodie App allows you to follow favourite places for exclusive deals.

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Following restaurants for exclusive updates on events, deals and specials.

Okay, so you can follow restaurants on Facebook for news feed updates on pictures and statuses, but this New foodie app gives you something very different indeed.

This new restaurant app about to drop on google play and iTunes gives you exclusive in-app notifications of special events, menu launches, lunch and dinner specials.

I know i know its about time right? Imagine sitting in a packed out restaurant, your sitting there sipping on a $5 glass of your most favourite deep red delicious shiraz, you then look around and see others sipping on the same deep red delicious shiraz for $12. Why? because when you decide to ‘follow’ a restaurant on the buddy app you automatically join the restaurants exclusive club, the club where you receive insider deals and know everything first.

Insider Updates

What does this mean? This means you know exactly whats going on at the coolest joints around town because they update their followers on buddy First, not in some news feed on social media, newspaper add or even word of mouth, but through an Exclusive in-app notification to your buddy profile of insider news, unbeatable deal offerings or even a first chance ticket to a special event before they go on sale!

It gets better, lets say you are heading down a street chatting with friends. As you walk right by a restaurant thats hitting off their happy hours but you don’t know, you will be notified straight to your mobile device as you walk right by! Also on restaurants profiles you can view the itemised image menu, check out the ingredients and book your table within three clicks!

Looking very much forward to this one.

Follow us on social media for more updates and news on the buddy app launching this very soon.





Buddy to connect digital world with the physical world.

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Buddy to be first ‘IoT’ Software company to connect physical restaurants to the digital world in Australia.

Buddy Australia are launching Australia’s first restaurant app that actually connects restaurants to the digital world, through the buddy app.

What this means is that when walking right by restaurants and other eateries, the buddy app will alert you of their special’s board in digital form right to your mobile device including images, price and description. It will also alert you when entering a city or small town of the best spots for coffee, steak or where the best pizza places are that have all been curated by you.

Whats IoT?

The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It’s a concept that not only has the potential to impact how we live but also how we work. But what exactly is the “Internet of things” and what impact is it going to have on you, if any? There are a lot of complexities around the “Internet of things” but I want to stick to the basics. Lots of technical and policy-related conversations are being had but many people are still just trying to grasp the foundation of what the heck these conversations are about.

Let’s start with understanding a few things.

Broadband Internet is become more widely available, the cost of connecting is decreasing, more devices are being created with Wi-Fi capabilities and sensors built into them, technology costs are going down, and smartphone penetration is sky-rocketing.  All of these things are creating a “perfect storm” for the IoT.

So What Is The Internet Of Things?

Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.  This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig. As I mentioned, if it has an on and off switch then chances are it can be a part of the IoT.  The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices… That’s a lot of connections (some even estimate this number to be much higher, over 100 billion).  The IoT is a giant network of connected “things” (which also includes people).  The relationship will be between people-people, people-things, and things-things.

How Does This Impact You?

The new rule for the future is going to be, “Anything that can be connected, will be connected.” But why on earth would you want so many connected devices talking to each other? There are many examples for what this might look like or what the potential value might be. Say for example you are on your way to a meeting; your car could have access to your calendar and already know the best route to take. If the traffic is heavy your car might send a text to the other party notifying them that you will be late. What if your alarm clock wakes up you at 6 a.m. and then notifies your coffee maker to start brewing coffee for you? What if your office equipment knew when it was running low on supplies and automatically re-ordered more?  What if the wearable device you used in the workplace could tell you when and where you were most active and productive and shared that information with other devices that you used while working?

On a broader scale, the IoT can be applied to things like transportation networks: “smart cities” which can help us reduce waste and improve efficiency for things such as energy use; this helping us understand and improve how we work and live.

The buddy app.

The buddy app will connect physical restaurants, eateries, markets, food courts, pubs and transportation stations with proximity technology.

The features will include, table ordering, food ordering, digital waiter with imaged menu’s, city guide for curated lists of best places to eat and drink, reminders of restaurant reservations, exclusive deal alerts when in the establishments and much more.

buddy has many more awesome features but for now that all the team at buddy are letting everyone know about.

5 questions that will really piss your waiter off.

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Stupid orders and questions that really piss the staff off.

Okay, having spent years in the hospitality industry serving and getting to know hundreds of customers over the last few years, i have curated some of the most stupid orders and questions with the responses i only wish i could of given.

#1 Extra hot long black coffee

Customer – “Good morning, may i please have a long black please extra hot”

Right…. this one is a popular one,

My response – if the human race cannot work out by now that you can not boil hot water hotter than boiling hot water then we are all seriousley f**ked.

#2 How many slices do your pizzas have?

Customer – “Excuse me, how many slices do your pizzas have? as I’m starving”.

Well well well aren’t you a bright spark,

My response – “Well that really depends on how hungry you are? we could slice it more for you but will you be able to fit it all in?”….

3# Excuse me, do you know where ‘XXXX’ bar and cafe is?

Customer – walks in and looks at the menu, “Excuse me, do you guys know where ‘XXXX’ bar and cafe is?”

Another genius who clearly knows what they are doing,

My response – “Your f**king standing in it.”

#4 Do you guys serve food?

Customer walks in at 7 pm on a Friday night, we are all getting slammed and love the view of the door opening with more customers just piling in, one customers pulls you aside while I’m running around.

Customer – “Excuse me mate, do you guys serve food here?”

My response – while I’m holding two medium rare steaks and a side of chips, with over 30 people having pizzas and drinks around me, with the background music of the chef sweating his knackers off shouting at the dishy for absolutely no reason –

“No mate, we’re a f**king library”

#5 May i please order a bacon and egg roll

Okay these are the really annoying customers that i think just do it because they are maybe seriously bored with there lives or they are just stupid.

Customer – “Good morning, may i please order an bacon and egg roll, but instead of bacon I’ll have the ham and can i swap the egg for melted cheese?”


My response – “So you want the ham and cheese toasty instead?”

Customer – “No?”

Me – “Get out”


Written by Danny Simmonds

Founder & CEO | buddy Australia |


How this new app will change the way we eat out forever.

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The new app that will change the hospitality industry.

We all love heading out and enjoying some awesome food with friends right? Right!

Well what about the times when you are in a really busy restaurant or bar? And you try and grab the attention of a waiter with that awkward half lifted arm with a whisper of “excuse me…. excuse me…” but never get served? Or you have been craving that special fried rice you having been dreaming about all week so you go but the waiter stuffed the order up?…..


That is all about to change.

This new app ‘buddy’ has been completely designed to make our experience when dining out as smooth as you could possibly imagine.

Ordering your drink and bite to eat right from your seat, from your mobile device.

Yes you read it right, the revolutionary buddy app will allow you to order your food and drink when sat in the restaurant itself!

What does this do for us users?

  1. Never have an order stuffed up again
  2. Never have to fight for a waiters attention when the poor bugger is looking after 12 tables on his own
  3. Keep the focus and conversation flowing at the table without interruptions
  4. No language barriers when travelling over seas
  5. Allows seamless bill splitting with your friends

What does this mean for the businesses?

  1. Reduce the weekly wage bill by 40%
  2. Eliminates mistakes with customers orders
  3. Boosts revenue by 35%
  4. Collects customer profiles in the restaurants database to create loyalty programs.
  5. Allows the restaurant to run more smooth and efficient

New Digital Waiter

There will be plenty more features being rolled out on the buddy app, including one of my favorites which is your personal pocket buddy, the new digital waiter.

Yes buddy will notify you when walking right by a restaurant or bar of their real time happy hours, lunch and dinner specials, live music nights and much more.

Buddy will pickup your behavior i.e, when you have spent a certain amount of time in one establishment buddy will remind you of those naughty little treats such as dessert or maybe another glass of that special pinto you have been sipping on.

with then the ability to order another one within the buddy app. (how exciting)

Exclusive Club

Here is where you get to be kept in the know of all things awesome at your chosen new favorites.

Joining an exclusive community with the buddy app is possibly the most rewarding move you could make, by following a restaurant or bar that you fancy allows you as a follower to receive exclusive notifications of special deals, only followers receive these special deals which might include ‘by one get one free ice cream’ or even ‘Sunday session vibes $5 beers to our followers’.

Me personally am very much looking forward to these features.

If you wish to be kept updated on all things buddy feel free to join our exclusive club today

Something big is about to launch in Australia

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New Restaurant lifestyle app buddy to Launch here in Australia!

Danny Simmonds has a lot to smile about lately, this young entrepreneur is on the precipice of something big.
With a start-up business recently securing a staggering $1.8 million in funding and an engagement to his beautiful partner Rachel, you could say Danny has had one heck of a year.
His start-up venture ‘Buddy,’ which is being developed into a mobile app for download on iOS and Android, will be launched in Australia and New Zealand this spring, and has been creating quite a buzz in the innovation and start-up world and will take Australia by storm when launched at the end of this year.

Inspired by platforms like TripAdvisor and Airbnb, Danny’s idea had transformed into an app which helps local cafes, restaurants and takeaway shops gain exposure to new customers in a “real life” digital environment.
Welcome to the latest restaurant pocket weapon which is about to go global, Buddy.
With the help of Queensland’s chief entrepreneur Mark Sowerby last year, Danny says he is also being introduced and making friends to industry heavyweights like founder Graeme Wood and meetings with the founder of ‘The Urban List’ Susannah George as his business takes shape.

Most recently receiving $1.8 million in capital, Buddy has been given the cash injection it needed to launch.
“Users will have thousands of happy hours at their fingertips, as well as image carousel menus, opening hours and booking buttons,” Danny said.
The app will tailor itself specifically to the user by asking specific questions, to understand preferred tastes, habits and allergies, so that their landing page is full of businesses perfectly suited to their needs.
You can upload your pictures of your food which connects straight to the business’ Instagram page, and the business can receive bookings 24-7 straight through to them.
“A business will receive Analytics on likes, recommendations, followers and the app will connect to the users’ Facebook, giving the restaurant over 300 times more exposure.
“The business listings are simple to create, just like a Facebook profile.”

The best part about Buddy is helping businesses move an excess of stock. When a restaurant needs to move stock, they can create a menu special and push notifications to their followers or out in their radius to reach Buddy users and gain instant exposure for the deal.
Danny has honed the features of the Buddy to incorporate some pretty exciting user benefits, too.
“You can be walking past a restaurant and not realise it has just kicked off its happy hour. You have tailored Buddy to recognise you enjoy the happy hour specials, so when you’re nearby one,Beacon Notification” will buzz your phone with an alert.
“It’s very cool,“ he said.

With over 2500 pre-registered businesses and 80,000 pre-registered users waiting for the app to be launched, Buddy is taking marketing into the 21st century.
Buddy is set to launch this spring, and with industry predictions for the app to be on three continents by 2020, Danny is preparing for a life-changing couple of years.

Asking his girlfriend Rachel to marry him during a trip to Bali last year is the icing on the cake for this whirlwind entrepreneur.
“Rachel is very down to earth. She takes each day as it comes and helps remind me how to keep my feet on the ground,” Danny said.
“If it wasn’t for her, this would never have happened. She has backed me and supported me every step of the way,” he said.
“It has grown bigger than me now, so Buddy will need to be based from Melbourne by the end of the year,” he said.

With Buddy planned for expansion into South East Asia, Europe and the States by 2020, Danny Simmonds is in for the ride of his life.
“It has been a very long, hard, painful, exhausting journey to get here. This has changed my life big time. I’m nervous, but so excited for what’s to come.”

Written by the Noosa Today |