Classic Brewery from the 80’s is re-born to dominate once more

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Welcome back, Eumundi lager.

Eumundi is a small town which is located on the Sunshine Coast, Queensland, in the Noosa Hinterland.  If you travel to the extremely popular and increasingly exclusive Noosa you are likely to pass through it on your way north from Brisbane.  The town is famous for its huge markets which are held on each weekend and offer multifarious arts and crafts and all sorts of local produce.

There are also quite a few art galleries and the place has a rustic, bohemian and increasingly touristy feel.  Being only a 15 minute drive from Noosa, the small place becomes very crowded on the weekends.

Here, lies the home of Eumundi Lager.

Now re launched due to a number of popular boutique brewing company’s popping up all over the coast, its fair to say the re-birth of once the most popular brewing company was going to happen sooner or later.

History

In 1986 some enterprising fellows bought the old Imperial Hotel in Eumundi, installed brewing equipment and began to brew a premium beer in the small Queensland town.  The town lent its name to the new brew.  After the beer’s initial success, the Eumundi Brewing Group Ltd went public on the Australian Stock Exchange in 1989.  The subscription price was 50c a share.  Within the first six months the stock had plummeted and had not recovered.  In fact the company’s continued operations were in doubt unless it could be radically restructured.  The unfortunate decline had been caused by an economic recession and a vigorous beer price war between its giant competitors.

In 1992 the brewing operations at the majestic Imperial Hotel were closed down and the brands were contracted out to Carlton and United Breweries Limited at the Yatala brewery (which was then still operated by Powers Brewing Company Limited).  From October 1998 CUB ceased to supply product to the Eumundi Brewing Group.  Instead a Licence Agreement was entered into in November 1998 with Castlemaine Perkins Pty Ltd to licence all of Eumundi’s beer brands to Castlemaine in exchange for a royalty.

The Eumundi brands comprise Eumundi Premium (which was awarded Best Australian Lager at the 1992 and 1993 National Festival of Beers), Eumundi Light and two beers which are primarily exported to the USA, Gulf Ale and Laguna Bay Pale Ale.

The Eumundi Brewing Group expanded by moving into hotel ownership. It still owns the original Eumundi Hotel which was built in 1911.  This grand old pub has a rich history having served as the meeting place for thirsty jackaroos who drove their bullock teams through the area.  As all outback pubs it was the focal point of the town for much of this century. The company also owns the Ashmore Hotel on the Gold Coast.  In November 1999 it announced that it is looking to acquire a third large hotel.

Future

Brewing Company Lion has announced a new partnership with the Imperial Hotel and a return of the much missed local beer brand, Eumundi – which will once again be brewed on site at its spiritual home, the Imperial Hotel in the heart of Eumundi.

In making the announcement, Lion Brewmaster Chuck Hahn said the partnership would revive a much loved local craft beer for Queensland.

Brewmaster Chuck Hahn and Imperial Hotel Manager Brendan Fenlon

Brewmaster Chuck Hahn and Imperial Hotel Manager Brendan Fenlon

“We’re excited to be partnering the Imperial Hotel and building a new brewery that will rekindle Eumundi in the place where the beer was first crafted in 1988. We’re planning to have the brewery up and running in the New Year to offer a great range of flavoursome craft beers to locals and visitors to the area.”

The Imperial Hotel has undergone extensive renovations over the past two years, culminating in December 2015 with the opening of a beer garden that has already been recognised as one of the best on the Sunshine Coast.

Michael Arnett, joint owner of the Imperial Hotel, said that the growing popularity of craft beers combined with the refurbishment of the Imperial Hotel made this the perfect time to bring back a local favourite.

“As local residents it has been such a rewarding experience to bring the Imperial Hotel back to life and ensure it remains an integral part of the Eumundi community.

Fenlon and Hahn with a bottle of the old Eumundi Lager
Fenlon and Hahn with a bottle of the old Eumundi Lager

Mr Arnett added “It’s exciting to be able to build on this even further by partnering with Lion to bring back a truly local beer in Eumundi and we’re really looking forward to sharing an authentic brewing experience with our visitors in the future.”

Imperial Hotel general manager, Brendan Fenlon, echoed Michael’s enthusiasm for the new project.

“My staff and I cannot wait to be offering Eumundi on tap, and we’re genuinely thrilled to be part of the next chapter for the iconic Imperial Hotel.”

Eumundi will be sold on tap at the Imperial Hotel, with broader distribution to be considered in the future.

Follow the Imperial Hotel on the buddy app once Launched this Summer.

 

We will be rolling out all venues offering the popular Eumundi beer very soon.

 

We know a coffee shop giving away coffee all day every day.

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Yes that’s right, yet again buddy is letting the locals know where to grab a free coffee!

Located right in the heart of Sunshine Beach, a prestige coffee roaster and coffee shop are offering a Free regular coffee to their customers!

Costa Noosa Espresso

Costa Noosa Espresso has been long known as an iconic spot for your everyday coffee fix, and today they are giving a free regular coffee to anybody who buys a 1kg bag of beans.

I have been heading to Costa Noosa on a regular basis for the last few years, every time i go i am always greeted with a smiley face from the staff and a perfectly made in house roasted coffee straight to my table within minutes.

Now I know there are many more top quality places around town, but the class of service and coffee quality at Costa Noosa Espresso is outrageously close to perfection. Which is why they have many local regulars all day everyday from 6am to 3pm seven days a week.

Not only is this a great incentive to practice your coffee skills at home, but also provides you with a free coffee just in case you haven’t got your barista skills on point yet.

Win Win!

So head on down to Costa Noosa Espresso today to pick up your bag of beans and a free coffee!

Mention this post and use the secret code word ‘buddy’ to grab the coffee.

Happy sipping.

Written by Danny Simmonds

Why writing a horrible review makes you a complete twat.

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Writing a horrible review makes you a complete twat.

After spending years in the restaurant game, every now and again you come across some of the worst challenges which from time to time include dealing with a horrible malicious review, from someone hiding behind the mobile device.

Why does this make you a twat?

Well the Restaurant game is a very challenging one, restauranteurs do not open a business, work for up to 15 hours a day, working hard to maintain margins, keep hold of over worked staff, dealing with suppliers, paying huge overheads with the intention to provide a terrible experience on purpose!

No, as we are all human every now and again we all have that bad day, where nothing seems to go our way!

Today’s society people jump on restaurant review sites just to write a malicious review, not thinking why or how the restaurant got it so wrong.

 

Below are three things you can do ‘instead’ of writing a terrible review and maybe get something in return.

Here are some ways to fix the problem before announcing your warm salad to the world.

#1 Ask the waiter

If your not happy with the temperature of your chips or think maybe you need more dressing for that salad, don’t sit there for the next half hour eating through it, then complain to the entire table on how the chips are so cold and pull out your mobile device likes its a 1965 tommy gun!

Ask the waiter at an appropriate time and politely ask for some fresh chips as i think these are too cold, you might just get a fresh bowl with a free drink for the inconvenience.

#2 Wait for the rush to end.

Many reviews are all about the waiting time, yes with the way of the future now everything we want and need is a google search away, what this now means is that we are all spoilt when it comes to waiting. This has flowed into the real world, so when it comes to waiting longer than half an hour for a dish it becomes outrageously in-convenient for the customer who in fairness is in no rush to go anywhere…..

Waiting for the busy rush to end before ordering your bite to eat is a lot more smarter when it comes to narrowing down your waiting time, instead of joining the status quo and having to go to lunch at midday because thats what we are all ‘supposed to do’ arrange for lunch an hour or two later and maybe you might have the complete attention of the staff which means better service and reduce your waiting time by ten to fifteen minutes.

#3 Talk to the manger or owner.

Yes there are some certain terrible experiences that are down to the staff, some larger restaurants do have managers full time which means the owners are not found at the restaurant too often, in return means the staff do tend to be a lot more relaxed, talkative between themselves which will lead to bad customer service and poor focus on the job in hand. This does not mean that you have every right to reach straight for your mobile phone to attack the restaurant with full force, on review apps and sites to put them publicly to shame, which will damage the restaurants business in the long term.

Talking to the manager or owner is my personal last resort when it comes to having a bad experience, Asking for the manger and having a little quiet word regarding how you think the service tonight was terrible is not only honest, but also gives the manager the ability to strike while the irons hot. Some cases the message might not reach the owner, so sometimes asking the manager for the owners email address and writing a good honest letter regarding your experience will be a lot more constructive, either way you could receive a free complimentary round of drinks for the table or even a free meal voucher direct from the owner thanking you for ‘coming to them first’ and for letting him know whats happening at his restaurant while he isn’t there.

So next time you have that bad experience, don’t be a twat.

 

 

 

 

5 questions that will really piss your waiter off.

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Stupid orders and questions that really piss the staff off.

Okay, having spent years in the hospitality industry serving and getting to know hundreds of customers over the last few years, i have curated some of the most stupid orders and questions with the responses i only wish i could of given.

#1 Extra hot long black coffee

Customer – “Good morning, may i please have a long black please extra hot”

Right…. this one is a popular one,

My response – if the human race cannot work out by now that you can not boil hot water hotter than boiling hot water then we are all seriousley f**ked.

#2 How many slices do your pizzas have?

Customer – “Excuse me, how many slices do your pizzas have? as I’m starving”.

Well well well aren’t you a bright spark,

My response – “Well that really depends on how hungry you are? we could slice it more for you but will you be able to fit it all in?”….

3# Excuse me, do you know where ‘XXXX’ bar and cafe is?

Customer – walks in and looks at the menu, “Excuse me, do you guys know where ‘XXXX’ bar and cafe is?”

Another genius who clearly knows what they are doing,

My response – “Your f**king standing in it.”

#4 Do you guys serve food?

Customer walks in at 7 pm on a Friday night, we are all getting slammed and love the view of the door opening with more customers just piling in, one customers pulls you aside while I’m running around.

Customer – “Excuse me mate, do you guys serve food here?”

My response – while I’m holding two medium rare steaks and a side of chips, with over 30 people having pizzas and drinks around me, with the background music of the chef sweating his knackers off shouting at the dishy for absolutely no reason –

“No mate, we’re a f**king library”

#5 May i please order a bacon and egg roll

Okay these are the really annoying customers that i think just do it because they are maybe seriously bored with there lives or they are just stupid.

Customer – “Good morning, may i please order an bacon and egg roll, but instead of bacon I’ll have the ham and can i swap the egg for melted cheese?”

 

My response – “So you want the ham and cheese toasty instead?”

Customer – “No?”

Me – “Get out”

 

Written by Danny Simmonds

Founder & CEO | buddy Australia | www.buddy.world

 

How this new app will change the way we eat out forever.

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The new app that will change the hospitality industry.

We all love heading out and enjoying some awesome food with friends right? Right!

Well what about the times when you are in a really busy restaurant or bar? And you try and grab the attention of a waiter with that awkward half lifted arm with a whisper of “excuse me…. excuse me…” but never get served? Or you have been craving that special fried rice you having been dreaming about all week so you go but the waiter stuffed the order up?…..

 

That is all about to change.

This new app ‘buddy’ has been completely designed to make our experience when dining out as smooth as you could possibly imagine.

Ordering your drink and bite to eat right from your seat, from your mobile device.

Yes you read it right, the revolutionary buddy app will allow you to order your food and drink when sat in the restaurant itself!

What does this do for us users?

  1. Never have an order stuffed up again
  2. Never have to fight for a waiters attention when the poor bugger is looking after 12 tables on his own
  3. Keep the focus and conversation flowing at the table without interruptions
  4. No language barriers when travelling over seas
  5. Allows seamless bill splitting with your friends

What does this mean for the businesses?

  1. Reduce the weekly wage bill by 40%
  2. Eliminates mistakes with customers orders
  3. Boosts revenue by 35%
  4. Collects customer profiles in the restaurants database to create loyalty programs.
  5. Allows the restaurant to run more smooth and efficient

New Digital Waiter

There will be plenty more features being rolled out on the buddy app, including one of my favorites which is your personal pocket buddy, the new digital waiter.

Yes buddy will notify you when walking right by a restaurant or bar of their real time happy hours, lunch and dinner specials, live music nights and much more.

Buddy will pickup your behavior i.e, when you have spent a certain amount of time in one establishment buddy will remind you of those naughty little treats such as dessert or maybe another glass of that special pinto you have been sipping on.

with then the ability to order another one within the buddy app. (how exciting)

Exclusive Club

Here is where you get to be kept in the know of all things awesome at your chosen new favorites.

Joining an exclusive community with the buddy app is possibly the most rewarding move you could make, by following a restaurant or bar that you fancy allows you as a follower to receive exclusive notifications of special deals, only followers receive these special deals which might include ‘by one get one free ice cream’ or even ‘Sunday session vibes $5 beers to our followers’.

Me personally am very much looking forward to these features.

If you wish to be kept updated on all things buddy feel free to join our exclusive club today

Something big is about to launch in Australia

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New Restaurant lifestyle app buddy to Launch here in Australia!

Danny Simmonds has a lot to smile about lately, this young entrepreneur is on the precipice of something big.
With a start-up business recently securing a staggering $1.8 million in funding and an engagement to his beautiful partner Rachel, you could say Danny has had one heck of a year.
His start-up venture ‘Buddy,’ which is being developed into a mobile app for download on iOS and Android, will be launched in Australia and New Zealand this spring, and has been creating quite a buzz in the innovation and start-up world and will take Australia by storm when launched at the end of this year.

Inspired by platforms like TripAdvisor and Airbnb, Danny’s idea had transformed into an app which helps local cafes, restaurants and takeaway shops gain exposure to new customers in a “real life” digital environment.
Welcome to the latest restaurant pocket weapon which is about to go global, Buddy.
With the help of Queensland’s chief entrepreneur Mark Sowerby last year, Danny says he is also being introduced and making friends to industry heavyweights like Wotif.com founder Graeme Wood and meetings with the founder of ‘The Urban List’ Susannah George as his business takes shape.

Most recently receiving $1.8 million in capital, Buddy has been given the cash injection it needed to launch.
“Users will have thousands of happy hours at their fingertips, as well as image carousel menus, opening hours and booking buttons,” Danny said.
The app will tailor itself specifically to the user by asking specific questions, to understand preferred tastes, habits and allergies, so that their landing page is full of businesses perfectly suited to their needs.
You can upload your pictures of your food which connects straight to the business’ Instagram page, and the business can receive bookings 24-7 straight through to them.
“A business will receive Analytics on likes, recommendations, followers and the app will connect to the users’ Facebook, giving the restaurant over 300 times more exposure.
“The business listings are simple to create, just like a Facebook profile.”

The best part about Buddy is helping businesses move an excess of stock. When a restaurant needs to move stock, they can create a menu special and push notifications to their followers or out in their radius to reach Buddy users and gain instant exposure for the deal.
Danny has honed the features of the Buddy to incorporate some pretty exciting user benefits, too.
“You can be walking past a restaurant and not realise it has just kicked off its happy hour. You have tailored Buddy to recognise you enjoy the happy hour specials, so when you’re nearby one,Beacon Notification” will buzz your phone with an alert.
“It’s very cool,“ he said.


With over 2500 pre-registered businesses and 80,000 pre-registered users waiting for the app to be launched, Buddy is taking marketing into the 21st century.
Buddy is set to launch this spring, and with industry predictions for the app to be on three continents by 2020, Danny is preparing for a life-changing couple of years.

Asking his girlfriend Rachel to marry him during a trip to Bali last year is the icing on the cake for this whirlwind entrepreneur.
“Rachel is very down to earth. She takes each day as it comes and helps remind me how to keep my feet on the ground,” Danny said.
“If it wasn’t for her, this would never have happened. She has backed me and supported me every step of the way,” he said.
“It has grown bigger than me now, so Buddy will need to be based from Melbourne by the end of the year,” he said.

With Buddy planned for expansion into South East Asia, Europe and the States by 2020, Danny Simmonds is in for the ride of his life.
“It has been a very long, hard, painful, exhausting journey to get here. This has changed my life big time. I’m nervous, but so excited for what’s to come.”

Written by the Noosa Today | www.noosatoday.com.au

 

5 best coffee spots in Noosa only the locals go.

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Coffee Spots In Noosa only the locals go.

Coffee is everything right? We all know exactly where we will be heading for a coffee before we jump in the shower in the morning, but here is buddy’s tips to maybe break the norm and have a cuppa somewhere else this week!

5# Padre Coffee Noosa 

Padre Coffee has its very own distinctive taste, Padre is somewhat the new kids on the block having been around for only a year or so. But here at buddy we believe they deserve a spot in the top 5 as they are up there with making whatever you order with care, precision and with excellent taste.

4# Waterline Espresso 

Waterline Espresso is by far the best spot to go when wanting to walk the beautiful Noosa River. With Mike and Yvonne making sure they are up and about from 5am so the locals get there perfectly made Toby Estate coffee, they have created arguably the ‘locals favourite’ and a MUST DO when in Noosaville.

3# Hard Coffee

Hard Coffee which is located in the food court on Hastings Street is certainly up there with the locals, the coffee is that good they literally dedicate a phone line and a young ‘run around’ delivering perfectly made to order Campos Coffee to offices, resorts and shops!

I Personally Have been many times and has become a day to day catchup with nearly half of Noosa locals between 7am to 3pm, so if you are hung over from the night before or just cannot be arsed to see anyone make sure you go with the cap and sunnys!

2# Little Cove Coffee

Little Cove Coffee is a special little shop, with beans from all over the world to choose from you can never get bored of choice if you are the adventurous type. Also when it comes to knowing their customers take a bow, they look after their regulars that much almost every cyclist on the sunshine coast stops by everyday wearing the lycra with “Little Cove Coffee” Plastered all over them supporting what they love. Little Cove Coffee is packed everyday from open until close and is by far one of the best hangouts for everyone to enjoy.

1# Costa Noosa Espresso

  

Costa Noosa Espresso 1#

Costa Noosa has been named buddy’s No.1 as here at buddy we believe Costa Noosa Espresso has the complete package.

With such an amazing customer service, quality and effort this team puts into its work every single day, no wonder almost the entire coast makes an extra effort to drive and fight for a park to get that little cup of coffee to help kickstart the day.

With the Coffee Roaster machine right in the middle of the shop for all to see, operated by Gavin and Brett all day everyday is one of the key features why everybody has to go to Costa Noosa. When Gavin (the owner) is not roasting pulling out each bean at a time to make sure his roast is perfect, he is usually mingling with his customers and now friends, and from time to time Gavin is seen giving their kids a free ‘throw in the air’ but then having them following him demanding “again again’!

The Girls on the floor seem to be going 110k per hour but are always friendly enough to ask how you are or share a passing laugh.

Lets not even get started on all the home made gourmet cakes on offer!!!

If you have not been to any of these coffee spots we suggest giving them all a good go!

 

All Off these Coffee shops will be available to ‘follow’ on the soon to Launch Buddy App for Free Download on iOS & Android.

Pre – register on our home page to be kept updated on everything buddy!

 

 

A bit of Italy is coming to The Noosa Junction

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New Cosmopolitan Italian hits Noosa, Bombetta.

Just when we thought the Noosa junction was finished popping up new venues think again, Bombetta is coming.

A Noosa restaurateur ‘Paz’ who formally owned the popular Hastings Street bar & Restaurant Gaston has decided sitting round just isn’t for him, so why’ll the glasses are still drying from the closing down party, Paz was busy dreaming up his next big project.

Introducing you to the New Italian Bar, Bombetta.

Bombetta is currently being fitted out day and night, with the finest of materials to build a unique bar, well thought out personal booths and an awesome Drink & Food menu to match, its not going to take long for this new opening to become a local favourite right away!

After owning and operating such a success with Gaston, Paz is full of valuable experience in the industry and know what the Noosa locals want.

With Noosa becoming harder to find a drink after 9pm we are sure just like Gaston, Bombetta will keep the late night drinks going, also the casual vibe and excellent service which gave his last restaurant such success.

Sneak Peak of Bombetta….

To keep updated on everything Bombetta, Follow them on Facebook….

We are all excited to grab a stool at the Bar and go through the cocktail list one by one, Bring on Bombetta next Week!!!

 

https://www.facebook.com/bombettanoosa/

Beacons Helps the People Who Are Blind Explore Wellington, New Zealand

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Beacons Helps the People Who Are Blind

The desire to help the people who are partially-sighted was part of what the growth of beacon tech. Long before the commercial applications of beacons created the proximity industry, it was clear that the technology could be a tool for those who needed a little help navigating their way around public spaces.

Recently, Kontakt.io was on a team of partners who helped to implement a project backed by the Wellington City Council, New Zealand to install two hundred beacons in the central business district to assist the person who are blind or partially-sighted. The deployment was part of the Council’s Smart Capital strategy and has been praised by the City’s mayor as “a first for New Zealand and will build Wellington’s reputation as a smart and accessible destination” and “will welcome people with visual impairments to participate fully in the life of the city.”

Beacons detect, BlindSquare speaks

Some 200,000 New Zealanders have some form of visual impairment and the Wellington deployment was designed to make shopping, getting around and enjoying all that the area has to offer easier than ever.

Users can install a free application from BlindSquare in their iPhones and instantly take advantage of the navigation and information services available. After many successful deployments elsewhere around the world, this was the another use of BlindSquare’s navigational assistance capabilities in New Zealand.

The application uses text-to-speech to give users audible information about their environments and even the interior layout of buildings. It gives spoken contextual direction-specific information about the names of shops and what they offer, nearby public transport stops and even the names of streets they are walking along or crossing.

The idea was to build on the accessibility that beacons provided in retail, hotels and museums and take it to the next level by having everything interconnected with things like information about public transport. The project specifically set out to prove the value of a single beacon, in a single shop, illuminating the interior with information.

“We have seen excellent examples of how beacons can improve accessibility within places like retail, hotels and museums. Now it is about taking this a step further by having everything interconnected.” — Brent Albiston, Managing Director at Radiola Aerospace

Navigating inside and outside

The Wellington, BlindSquare Enabled Project was intended to offer rich information, inside and outside. In fact, a big part of the appeal for many in the partially sighted community was the ability to navigate indoors.

Travel for blind and partially sighted people becomes more difficult when they enter buildings. GPS signals are lost, no additional information is available, exploring new areas becomes harder and may even require sighted assistance. It is our goal to create environments that support independent travel, adventure, and the joys of choice, whether outdoors or indoors. We do this daily.” — Ilkka Pirttimaa, CEO at MIPsoft, creators of BlindSquare

Participation in the project was free for retailers and businesses were urged to take part. One beacon per location was installed for locations that joined with a couple of exceptions for buildings with multiple entrances. When anyone using the app passes by a beacon in one of the “BlindSquare-enabled” shops, services, offices or institutions, its name and a brief description can be heard along with information about the interior location of things like doors, stairs, and other features. This spoken information can be easily updated as needed.

New Zealand Blind Foundation CEO Sandra Budd says the beacon deployment in Wellington “will make businesses and their information more accessible and help people who are blind or have low vision to live a life without limits. Visitors will no longer encounter a void when they enter a business because there will now be information beyond the tip of the cane as they explore, enjoy their coffees, purchase their goods and visit with friends in the central city with new-found ease.”

The most important benefit of the beacon deployment in Wellington is enabling residents, visitors, and tourists who are visually impaired to explore, shop and enjoy their time in the Central Business District independently. Thomas Bryan of the Blind Foundation New Zealand sums it up nicely when he says “You don’t always want to be asking for help.”

“I strongly believe that Wellington City Council will inspire more local governments to implement beacon-based solutions for their societies. We couldn’t be more proud that we are a part of that story.” — Szymon Niemczura, CEO at Kontakt.io

Wellington, BlindSquare Enabled Project launch video:

What is Google Nearby? It May Not Be What You Think.

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What is Google Nearby? It May Not Be What You Think.

Google Nearby notifications can send URLs to passers-by without the need for an app. Here’s what you need to know about the latest beacon use case.

Google Nearby has been growing in popularity in recent months. Ordinary businesses are learning about the opportunity to reach a new customer base and solution providers are seeing a brilliant opportunity to add value to their apps and platforms. However, with great popularity comes numerous questions. What is Google Nearby, how do Nearby notifications work, and how can you use it?

What is Google Nearby?
Google Nearby in Android allows users to discover nearby devices or contextual information without an app. There are three types of these interactions: nearby messages, communication, and notifications.

Messages supports small binary (unencrypted) payloads to be shared between Android and iOS devices.

Communications is about bringing nearby users together digitally. This could be for data transfers, multi-screen gaming, or other kinds of sharing.

Notifications send location-specific notifications to users, no app install required. These come in the form of secure URLs.

These Nearby Notifications are (now famously) linked to Bluetooth beacons. The good news is they’re easy to use and don’t require much in-depth knowledge. There are several reasons to use Google Nearby.

Google Nearby Notifications options

How about a Google Nearby Example?

When Nearby first emerged, it was a big deal. Even now, it continues to make waves. Just recently, Google opened up their Connections API to developers. While it was previously only available to partners, now any and all happy Android developers can give it a go. Specifically, there are two key ways you can use Nearby.

  1. Advertise a URL. Want to direct passers-by to your website? To a related page with information about your products and further content? Nearby can make this easy by sending a URL to your visitors and those in the area. Plus, you can add a 40 character title. For example, “Want free coffee?” or “Learn more about amphibious puppies!”
  2. Trigger an app Intent. An Intent would be the description of an operation that is to be performed. For example, an action within an already installed app: open this option or file this data. When your user receives the app Intent via URL, the app will automatically run those parameters. If the app isn’t installed, it can direct users to the Play Store to download the app (or any other page). What better way to get people to notice your proximity-based app than a proximity-based notification?

How it works
Google Nearby is incredibly special because it is present on all modern Android devices. If you’re running any recent version of Android, you can see Nearby notifications. More importantly, your possible visitors or users can, too. This works through Google Play Services, which is a crucial (though often forgotten) beast that basically makes your phone work as expected. Locations APIs, Google Maps APIs, and several other things run through Google Play Services. It keeps your apps updated and, now, it’s letting Google support more possibilities on your phone.

A few frequently asked questions about Google Nearby with beacons:

  • Yes, it only works on Android
  • Yes, it does support iBeacon
  • Yes, it only sends URLs (HTTPS to be exact!)
  • No, links to play.google.com are not supported (use Intents instead)
  • No, it doesn’t support data tracking*

*While you may be able to see how many people access the link, you won’t be able to make any connection between the phone or user and a specific click.

How does Google Nearby scanning actually work?
The scanning process is actually very simple and very similar to work your phone does every day. Once the phone screen is on for a few seconds, Google Play Services will quickly scan for nearby material. This does mean that if the screen hasn’t been active for a while, it won’t discover beacons and content. This makes sense for users who are passing through. A user engaged on their phone is likely to also be engaged with or staying in a location for a period of time. A user who is not engaged with their phone at all is likely simply passing through the space and has little use for the proximity-based messages.

Why might notifications not be showing up? If you swipe away a notification, it will disappear for a longer and longer amount of time. For example, it may first just go away for a day, then a few days, and so on, as it clearly isn’t immediately useful to you. Okay, now for the big question…

How to use Google Nearby

Are you a business owner looking to buy a couple beacons? Or a solution provider looking to integrate Nearby into your app? There are two ways to use Nearby, and both of them are valuable in their own way.

First, you can simply use Google’s Dashboard. Once you set up your beacons, you can begin sending URLs to users, update and engage them. This option is great because it’s simple and you can do everything yourself—no need to pay for an app or provider. Plus, it’s also perfect for testing and playing around. Find the Dashboard over here and our complete instructions over here.
Second, you can use a specially made app. There are several of these floating around, and they offer a wide variety of capabilities. In general, they make the services available through Google Dashboard easier to maneuver. However, they can also combine the basic Nearby notifications with other tools—beacon push notifications, data analytics, sophisticated dashboards. This all depends on the solution provider, of course. Unfortunately, if you’re looking to integrate the Google Nearby API into an app or pair it with iBeacon and so on, you’ll have to be comfortable enough to design a complete app and/or platform.

Want to check the Nearby settings on your phone? What about enable Physical Web on Chrome? Check out our instructions here.

I’m a business owner, and I want to reach possible customers!
Awesome! In the past, you would’ve been limited to physical advertising like in-store signs or billboards. Now, you have far more options. Whether you’re a large retailer or a mom-and-pop shop, Nearby is easy to use, implement, and benefit from. However, there are a few things to keep in mind. Most importantly, you’ll need to carefully consider your target audience. If you can send messages, so can a lot of people. This is why notifications that are not well received by users (for example, perceived as spammy and therefore perform poorly) may not be shown. If you want to generate value from a Nearby campaign, you must put the user first.

Even the Google Developers’ page included suggestions for maximum effectiveness, and they’re spot-on:

  • Point users to apps or websites that some users already visit in that location.
  • Be appealing to most users who will receive the notification.
  • Optimizing the beacon location may help target only interested users.
  • Have a direct call to action and avoid surprising the user.
  • Strive for messages that receive positive user engagement
  • How do you push user engagement in your messaging?
  • Be sure to give them content they want and will be happy to interact with. Are you solving a problem? Answering a question?
  • Be sure to know the value of your messages.

Nearby vs. Physical Web: aren’t they the same?

While Nearby Notifications are built into Google Play Services, and therefore your Android phones, Physical Web is not. It runs through specific apps like Chrome or the Physical Web app itself. As a result, that means while Nearby works only on Android (which uses Google Play), Physical Web can be run on any phone (Android or iOS) that installs the related app. Furthermore, Physical Web will only send notifications when the user enables scanning. Nearby, on the other hand, is designed to run and scan quietly in the background.

Tired of reading? This talk from Google I/O walks through the details and technicalities that may fill in the gaps. Or, again, find our complete instructions over here.