Buddy App progresses into Beta testing phase

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The hugely anticipated new eatery finder app moves into Beta testing.

Today marks a milestone achievement for founder Danny Simmonds and his team, as his revolutionary marketing software platform buddy hits the last 200m sprint.

As the excitement draws greater for restaurateurs Australia wide, the buddy app development moves into its final production stage, Beta testing.

“Getting to this stage in App Development is a lifetime achievement, as many startup founders do not even reach past the seed round” – said founder and CEO Danny Simmonds. Danny has not exactly done it as most other startup founders would, he has still very much maintained a full time job as well as building his Company/startup from working behind a bar. Now with huge nationwide demand from industry leaders and the potential to shift an entire industry on how they market their business, Danny is ‘appreciative’ of how far it has all come.

“to have a validated idea, funding and backing from the industry you seek to get customers, it is a startups dream come true for everyone here involved”. – Said Danny as he recognises a once in a lifetime milestone, being not only a founder but building an app that will shape the way of the future for restaurant search. He [Danny] very much is still keeping his feet firmly on the ground.

“we haven’t even started to achieve what we have set out to do, We know we have many years ahead of old fashioned hard work, 18 hours days and sleepless nights”, “but I honestly cannot wait to begin, we just need to be patient and provide an outstanding service to our community” – Said Danny.

To read more about our startup journey, join today here.

Costa Noosa Espresso excited to use buddy app

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One of The Sunshine Coasts most prestige Coffee Shop boasts about buddy.

The Sunshine Coast is booming with innovation and industry change, one of which is the Sunshine Coasts latest innovative new startup, called buddy.

We went and met with Gav, the owner of Costa Noosa Espresso to receive feedback on the revolutionary new app, the app the industry can call its very own.

After being controlled by overseas online review giants such as Tripadvisor and Zomato, Gav reckons having an app for the Hospitality industry to actually use to their advantage in a new digital age is a powerful ‘gift’.

So what is buddy?

The innovative new app called buddy, has been custom built from the ground up to provide a platform for the hospitality industry to call its own. The platform itself is flawless in terms of design, user friendly and is exceptionally attentive with eye catching content on every swipe or flick.

The buddy app will provide each business who joins, with a free app for their restaurant, cafe, bar or popup. Each business app will have its very own dashboard providing useful analytics such as, how many views the restaurant has had by weeks, months or even years. Thats literally just scratching the surface, with the ability to create community on each business profile, restaurateurs can send out exclusive in-app notifications of whatever special or draw card they desire. Not to mention the ability to receive bookings through its own booking system also provided within their app.

With Danny Simmonds receiving enormous backing from the food industry in Australia, a huge presence in the startup ecosystem and also now friends with some of the most successful restaurateurs across Australia, it is no wonder this ‘must have’ app is creating a buzz coming up to launch! Danny knows what the industry needed and can finally be proud to say its finally nearly here.

 

Launching Nationwide first with planned moves into two foreign markets by 2020, its safe to say buddy will be a new era for users and restaurateurs alike!

Want to checkout the app before its launched! Join here.

 

CEO aims for 5% market share of a $16.4 billion Industry by 2020

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Danny Simmonds believes setting targets high is the only way to grow, with confidence.

Founder & CEO of the latest marketing software platform buddy, believes setting the ‘bar’ high is the only way to grow not only your business, but also yourself.

“Before i moved from the UK to Australia with just a backpack and myself when i was 22, I had already set my vision to become the very best person I can be”. “This was no way easy, as I only had $500 in my back pocket and a one way ticket i just used up.”

Since then almost a decade ago Danny Simmonds has faced many challenges, from learning how to face tough times without family and friends, how to survive one day to the next and even being homeless. Each challenge put forward, Danny not only managed to overcome them, but to squash them so they never happen again. Not to mention building a business from the back of a camper van for many months, now his company Buddy & Co.

Prior to the launch of the latest eatery discovery app Buddy , Danny has received endless enquiries from restaurants and from large companies not only in Australia but also Miami, New York and Italy. “All of the enquires have been fantastic”, he said “knowing some large restaurant groups from around the world are interested in buddy gives us great confidence on our growth plan”.

Danny Simmonds aims to consume a piece the market for ‘restaurant advertising and marketing’ in Australia by the end of 2020, as he said “bringing something completely new to the industry instantly puts you centre stage, as appose to another ‘agency’, or ‘another magazine’ to advertise in, with the introduction to our buddy beacon™ 

Buddy will be first to market with Beacon technology in Australia, and will be working closely with a number of marketing agencies providing another tool for them to use, which aims to takeover at least 5% of the advertising market for restaurants by 2020, “This might sounds outrageously confident, but having seen the growth of the food and beverage industry and knowing $2.6b last year was spent on ‘original methods’ breaths nothing but confidence in our company“.

‘original methods’ | buddy.world

Hitting your targets

For Danny & Co to hit the target of 5% in two years, industry professionals are claiming it will be ‘extremely difficult’ to achieve. But Danny has other opinions, saying “having learned from extensive research, un measurable amounts of interest and also seeing where the market is heading thanks to tech, I cannot see how it is not possible for us to achieve.” He goes on to say “After three years we will need to have our 5% in order to grow and look into expanding into the European market, which will involve setting up another office in the UK”. “So it is a target I am absolutly set on hitting, but first let’s just begin”

Want to learn more about buddy? see here.

 

 

Hospitality Industry Backs New Restaurant App

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The Hospitality Industry in Australia is raving about the new app they call their own.

Its been years in the making, but its finally nearly here. The Hospitality Industry in Australia can stop holding its breath with online review apps and websites, having felt like they have been held by strings for years and being completely controlled by the internet, the time has come that they can have an app of their own.

A former restaurateur was sick and tired of being controlled by digital hero’s behind reviews and also not having the ability to showcase his restaurant to its full potential with the platforms available today.

CEO of Buddy Danny Simmonds & Rio Capurso of Locale | Noosa Heads, Queensland

Times are changing.

Buddy is paving the way for a new digital era for the industry, it has been built by the best software developers in the country and has been brainstormed by many successful restaurateurs across Australia over the last eighteen months. With phenomenal support and with huge backing by some of the biggest restaurants across Australia, its no surprise the startup company can boast a staggering two thousand business registrations so far. It is safe to say that this is an app every business owner will be joining over time, not to mention its free.

Rio Capurso is one of Australia’s most successful restaurateurs, from humble beginnings in Italy, Rio has owned successful restaurants from London, Greece and now Australia with a skill of conquering every local market he has founded his restaurants in.

Due to Rio having been in the Industry since the early 80’s, he has seen many things in his career spanning nearly thirty years. Rio believes buddy has been a long time coming, with social media dominating and bookings for his restaurant coming through his online booking system, he knows if your business is not on mobile devices you simply cannot grow your business.

“buddy puts you right there, effortlessly” He said, After Danny Simmonds was discussing the technology available through the buddy app, Rio was blown away by what the buddy app can do, especially the introduction of the buddy Beacon™

buddy Beacon™

The buddy Beacon™ is new technology that allows a low power bluetooth in-app Notification to be sent directly to buddy users from 100 metres to the centimetre of the restaurant/beacon, this allows tourists or even locals to be notified of that particular restaurants happy hours, lunch or dinner specials, the top five places to go for coffee when entering a street, or even live events happening that weekend at different bars within their vicinity. Rio Capurso was stunned by the opportunity the buddy app provides to really showcase a restaurant or eatery. The app is designed for all types of vendors from higher end restaurants, deli’s, cafe’s, bars, coffee shops, roasters, brewery’s, and even street carts and market stools.

Users to indulge

The user experience for the buddy app is so seamless to use and packed with valuable information, the slick modern design is focused on impact imagery for the user, to really capture what the restaurant is all about.

With important information such as opening times, happy hour times, location map and even the ability to view special dishes with image carousel menu’s! The app also allows users to book tables in literally four clicks! time, date, how many people and book!

 

Community

Each individual restaurant on the app gives the ability for users to ‘follow’ the restaurant, what this does in return gives the user (us) exclusive in-app notification of insider information of local deals, updates on events, new menu launches, lunch and dinner specials and even loyalty exclusive discounts to followers only. Each eatery anywhere in the world has its very own community, buddy allows businesses to harness this into a new digital world for customers to really know what’s happening before anybody else does!

 

“Buddy is a Fantastic weapon

for the industry and the user”

– Rio Capurso

Want to be kept updated on anything buddy? join today here.

 

 

 

How we are brining the future of marketing to Australia.

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The past is behind us, this is the future of marketing.

The world is moving fast, very fast and so is marketing. Thanks to Apple and google the majority of how we live is decided through our mobile device, over 85% of Australians decide what they will spend their hard earned cash on ‘after’ they have checked ‘or’ purchased on their phones. Wether its online reviews, checking out where to go out to eat on review websites, ordering online, mobile food delivery apps you name it we do it on our mobile device first.

So, why are people still choosing to market and advertise their business in magazines, newspapers, huge billboards, leaflets and posters? What exactly are the benefits of using these out of date methods today? I’m not sure what the benefits are but i can sure tell you the points of how they simply cannot compete with how the world is heading today.

  1. Completely unmeasurable
  2. Have no idea who your targeting
  3. No ability to make an action ie, ‘add to cart’ or ‘book now’
  4. Takes too long ie, add needs to be designed, print approval, goes to print, then dispatched, then delivered, then it needs to be read, then the right customer needs to see it, then maybe remember it.
  5. Outrageously too expensive

So whats the future then?

The future is mobile, and I’m not talking about posting colourful pictures on social media either.

We are talking about proximity marketing, location based marketing through our mobile app, targeting the customer at the right place, at the exact right time of hunger.

We use Beacons, Beacons are the future of marketing. Proven already in the retail sector in the US, we have created the perfect user friendly mobile app for the food industry to take complete control of and enjoy.

No more chalk boards and leaflet drops, window stickers or posters, everything you want to promote or showcase can all be done through your buddy beacon™.

What is a beacon?

A buddy beacon™ is a small bluetooth device which once connected to the buddy app from within the businesses account, will send any chosen message to anyone who has downloaded the new buddy app within 2-7 metres of the beacon itself.

What this technology can do for small business is exceptional valuable and somewhat priceless if used at its full potential, Imagine walking right by a restaurant and you receive a notification of its happy hour’s about to kick off in 5 minutes? or maybe you are already in the restaurant and are getting carried away with time, so buddy reminds you that last orders are about to be called or the kitchen is about to close in half an hour?

I think we all need reminding at times, So let ‘mission locating beacons’ adventure begin.

Want to know more about our buddy beacon™ see here.

 

New Foodie App to locate over 2’000 Beacons across Australia

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In preparation for launch, we are locating over 2’000 Beacons across Australia.

Our mobile app soon to be launched on both Apple & Google play stores will be Australia’s very first restaurant app introducing Beacon technology.

In order to connect the physical world to the digital world, we are locating thousands of beacons across the country each one in a very specific location, each location will be carefully thought out in order to make the user experience above and beyond exceptional.

In Todays world we believe it is very important for small restaurants, bars, cafe’s and many other kinds of eateries to offer a unique experience for their customers. We have provided the ability to do just that, as many current and potential customers user their mobile device for just about everything these days. We believe connecting restaurants physically to their mobile device is instrumental in order to grow and run a successful business.

What is a Beacon?

A Beacon is a small bluetooth device which once connected to the buddy app from within the businesses account, will send any chosen message to anyone who has downloaded the new buddy app within 2-7 metres of the beacon itself.

What this technology can do for small business is exceptional valuable and somewhat priceless if used at its full potential, Imagine walking right by a restaurant and you receive a notification of its happy hour’s about to kick off in 5 minutes? or maybe you are already in the restaurant and are getting carried away with time, so buddy reminds you that last orders are about to be called or the kitchen is about to close in half an hour?

I think we all need reminding at times, So let ‘mission locating beacons’ adventure begin.

Has your business joined the buddy app yet? why wouldn’t you. Its Free.

Buddy to connect digital world with the physical world.

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Buddy to be first ‘IoT’ Software company to connect physical restaurants to the digital world in Australia.

Buddy Australia are launching Australia’s first restaurant app that actually connects restaurants to the digital world, through the buddy app.

What this means is that when walking right by restaurants and other eateries, the buddy app will alert you of their special’s board in digital form right to your mobile device including images, price and description. It will also alert you when entering a city or small town of the best spots for coffee, steak or where the best pizza places are that have all been curated by you.

Whats IoT?

The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It’s a concept that not only has the potential to impact how we live but also how we work. But what exactly is the “Internet of things” and what impact is it going to have on you, if any? There are a lot of complexities around the “Internet of things” but I want to stick to the basics. Lots of technical and policy-related conversations are being had but many people are still just trying to grasp the foundation of what the heck these conversations are about.

Let’s start with understanding a few things.

Broadband Internet is become more widely available, the cost of connecting is decreasing, more devices are being created with Wi-Fi capabilities and sensors built into them, technology costs are going down, and smartphone penetration is sky-rocketing.  All of these things are creating a “perfect storm” for the IoT.

So What Is The Internet Of Things?

Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.  This also applies to components of machines, for example a jet engine of an airplane or the drill of an oil rig. As I mentioned, if it has an on and off switch then chances are it can be a part of the IoT.  The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices… That’s a lot of connections (some even estimate this number to be much higher, over 100 billion).  The IoT is a giant network of connected “things” (which also includes people).  The relationship will be between people-people, people-things, and things-things.

How Does This Impact You?

The new rule for the future is going to be, “Anything that can be connected, will be connected.” But why on earth would you want so many connected devices talking to each other? There are many examples for what this might look like or what the potential value might be. Say for example you are on your way to a meeting; your car could have access to your calendar and already know the best route to take. If the traffic is heavy your car might send a text to the other party notifying them that you will be late. What if your alarm clock wakes up you at 6 a.m. and then notifies your coffee maker to start brewing coffee for you? What if your office equipment knew when it was running low on supplies and automatically re-ordered more?  What if the wearable device you used in the workplace could tell you when and where you were most active and productive and shared that information with other devices that you used while working?

On a broader scale, the IoT can be applied to things like transportation networks: “smart cities” which can help us reduce waste and improve efficiency for things such as energy use; this helping us understand and improve how we work and live.

The buddy app.

The buddy app will connect physical restaurants, eateries, markets, food courts, pubs and transportation stations with proximity technology.

The features will include, table ordering, food ordering, digital waiter with imaged menu’s, city guide for curated lists of best places to eat and drink, reminders of restaurant reservations, exclusive deal alerts when in the establishments and much more.

buddy has many more awesome features but for now that all the team at buddy are letting everyone know about.

How this new app will change the way we eat out forever.

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The new app that will change the hospitality industry.

We all love heading out and enjoying some awesome food with friends right? Right!

Well what about the times when you are in a really busy restaurant or bar? And you try and grab the attention of a waiter with that awkward half lifted arm with a whisper of “excuse me…. excuse me…” but never get served? Or you have been craving that special fried rice you having been dreaming about all week so you go but the waiter stuffed the order up?…..

 

That is all about to change.

This new app ‘buddy’ has been completely designed to make our experience when dining out as smooth as you could possibly imagine.

Ordering your drink and bite to eat right from your seat, from your mobile device.

Yes you read it right, the revolutionary buddy app will allow you to order your food and drink when sat in the restaurant itself!

What does this do for us users?

  1. Never have an order stuffed up again
  2. Never have to fight for a waiters attention when the poor bugger is looking after 12 tables on his own
  3. Keep the focus and conversation flowing at the table without interruptions
  4. No language barriers when travelling over seas
  5. Allows seamless bill splitting with your friends

What does this mean for the businesses?

  1. Reduce the weekly wage bill by 40%
  2. Eliminates mistakes with customers orders
  3. Boosts revenue by 35%
  4. Collects customer profiles in the restaurants database to create loyalty programs.
  5. Allows the restaurant to run more smooth and efficient

New Digital Waiter

There will be plenty more features being rolled out on the buddy app, including one of my favorites which is your personal pocket buddy, the new digital waiter.

Yes buddy will notify you when walking right by a restaurant or bar of their real time happy hours, lunch and dinner specials, live music nights and much more.

Buddy will pickup your behavior i.e, when you have spent a certain amount of time in one establishment buddy will remind you of those naughty little treats such as dessert or maybe another glass of that special pinto you have been sipping on.

with then the ability to order another one within the buddy app. (how exciting)

Exclusive Club

Here is where you get to be kept in the know of all things awesome at your chosen new favorites.

Joining an exclusive community with the buddy app is possibly the most rewarding move you could make, by following a restaurant or bar that you fancy allows you as a follower to receive exclusive notifications of special deals, only followers receive these special deals which might include ‘by one get one free ice cream’ or even ‘Sunday session vibes $5 beers to our followers’.

Me personally am very much looking forward to these features.

If you wish to be kept updated on all things buddy feel free to join our exclusive club today

Something big is about to launch in Australia

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New Restaurant lifestyle app buddy to Launch here in Australia!

Danny Simmonds has a lot to smile about lately, this young entrepreneur is on the precipice of something big.
With a start-up business recently securing a staggering $1.8 million in funding and an engagement to his beautiful partner Rachel, you could say Danny has had one heck of a year.
His start-up venture ‘Buddy,’ which is being developed into a mobile app for download on iOS and Android, will be launched in Australia and New Zealand this spring, and has been creating quite a buzz in the innovation and start-up world and will take Australia by storm when launched at the end of this year.

Inspired by platforms like TripAdvisor and Airbnb, Danny’s idea had transformed into an app which helps local cafes, restaurants and takeaway shops gain exposure to new customers in a “real life” digital environment.
Welcome to the latest restaurant pocket weapon which is about to go global, Buddy.
With the help of Queensland’s chief entrepreneur Mark Sowerby last year, Danny says he is also being introduced and making friends to industry heavyweights like Wotif.com founder Graeme Wood and meetings with the founder of ‘The Urban List’ Susannah George as his business takes shape.

Most recently receiving $1.8 million in capital, Buddy has been given the cash injection it needed to launch.
“Users will have thousands of happy hours at their fingertips, as well as image carousel menus, opening hours and booking buttons,” Danny said.
The app will tailor itself specifically to the user by asking specific questions, to understand preferred tastes, habits and allergies, so that their landing page is full of businesses perfectly suited to their needs.
You can upload your pictures of your food which connects straight to the business’ Instagram page, and the business can receive bookings 24-7 straight through to them.
“A business will receive Analytics on likes, recommendations, followers and the app will connect to the users’ Facebook, giving the restaurant over 300 times more exposure.
“The business listings are simple to create, just like a Facebook profile.”

The best part about Buddy is helping businesses move an excess of stock. When a restaurant needs to move stock, they can create a menu special and push notifications to their followers or out in their radius to reach Buddy users and gain instant exposure for the deal.
Danny has honed the features of the Buddy to incorporate some pretty exciting user benefits, too.
“You can be walking past a restaurant and not realise it has just kicked off its happy hour. You have tailored Buddy to recognise you enjoy the happy hour specials, so when you’re nearby one,Beacon Notification” will buzz your phone with an alert.
“It’s very cool,“ he said.


With over 2500 pre-registered businesses and 80,000 pre-registered users waiting for the app to be launched, Buddy is taking marketing into the 21st century.
Buddy is set to launch this spring, and with industry predictions for the app to be on three continents by 2020, Danny is preparing for a life-changing couple of years.

Asking his girlfriend Rachel to marry him during a trip to Bali last year is the icing on the cake for this whirlwind entrepreneur.
“Rachel is very down to earth. She takes each day as it comes and helps remind me how to keep my feet on the ground,” Danny said.
“If it wasn’t for her, this would never have happened. She has backed me and supported me every step of the way,” he said.
“It has grown bigger than me now, so Buddy will need to be based from Melbourne by the end of the year,” he said.

With Buddy planned for expansion into South East Asia, Europe and the States by 2020, Danny Simmonds is in for the ride of his life.
“It has been a very long, hard, painful, exhausting journey to get here. This has changed my life big time. I’m nervous, but so excited for what’s to come.”

Written by the Noosa Today | www.noosatoday.com.au

 

Beacons and Proximity Marketing, all you need to know.

Beacons and Proximity Marketing.

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

beacon lighthouse

Lighthouse Buddy.world

The future of mobile marketing relies on personalised campaigns. The more you get to know your users and target them according to specific parameters, like their demographics, in app behaviour and location, the quicker your app user base will grow alongside engagement and retention.

Location based campaigns are especially relevant for retailers, because these campaigns deliver informative messages at the right time, such as when users are close to the store, and drive footfall.

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are Beacons and how do they work?

Beacon devices: an overview

Beacons are small devices that send Bluetooth Low Energy signals (BLE)  to smartphones and tablets nearby. Once emitted, these one way radio waves reach the phones in the vicinity of the Beacon device and interact with the mobile applications installed on those phones. That means that when the signal from a Beacon reaches a phone, it triggers specific actions, like location-based notifications, in that phone’s mobile apps. Beacons don’t send notifications themselves. What they really do is send a piece of geographic information, a unique identifier, to the mobile applications within their range (about 50 metres).

The unique identifier, which is different for every beacon, contains three types of data: information about the beacon vendor; information about a certain location, such as a store location; information about a specific subregion within a store, such as a store department. To be able to receive the signal from a beacon, a mobile app needs to be previously enabled to communicate with it. That means the unique identifier of a specific beacon has to be included in that mobile application code.

Moreover, the interaction between a mobile phone and a beacon device is not automatic. It requires users to enable the Bluetooth device on their phones and to opt in to receive signals from Beacons for a specific mobile application.

Finally, iOS and Android platforms interact with Beacons in a different way. The reason behind this is that Apple implemented an iBeacon protocol which enables iPhones and iPads (running the latest version of iOS7) to constantly scan for Beacon devices in their proximity. When a beacon is detected, it can automatically ‘talk’ to the mobile applications installed on those Apple devices, even if those apps are closed and not running. Due to the iBeacon protocol, we refer to such Beacons as iBeacons. On the other hand, Android platforms don’t have such a protocol, so Android apps need to be running on the phone, at least in the background, to receive signals from Beacon devices in their proximity.

Beacons can emit BLE signals for up to 5 years and have very little cost (a few dollars each).

Proximity marketing: the use of Beacon technology to provide a location based experience

As highlighted by this article, ‘total BLE Beacon shipments will comfortably exceed 400 million units in 2020’. The reason behind this impressive growth trend is that a wide range of new marketing opportunities are now accessible, and very promising, thanks to Beacons. Retailers are more and more keen to use these devices in their marketing strategies to make sure their customers receive a deeply personalized and time relevant user experience. Proximity marketing, based on the use of Beacon devices, is the future of mobile marketing. Let’s have a look at the main Beacon-based opportunities for retailers.

Location-based campaigns

Beacons can trigger location-based notifications in specific apps on customers phones. These notifications might inform customers, in a personalized way, about special promotions, discounts or new products available within the store where the beacons are placed. Location-based notifications can be used to invite customers to enter a nearby store, or to welcome them when they enter the store, or to greet them when they leave by providing a discount or a special treat to encourage them to come back. All these strategies are very powerful tactics to drive foot traffic to retail stores and increase their conversion rates and sales volume. Also, this use of Beacons can help retailers attract users to their apps, retain those users, and increase engagement on those apps.

Data collection

By interacting with the mobile applications installed on smartphones and tablets within their range, Beacons can help retailers track users behaviours and collect relevant data about users preferences and actions. This data is a powerful source of information for retailers because they can use it to re-target customers with even more personalised campaigns.

Beacons with free access

Retailers could enable developers and app owners to have free access to their beacons in order to increase foot traffic to their store. For example, mobile applications about food and dieting could send location-based notifications to users within the range of a specific beacon and encourage them to enter the store and buy what they need for their food plans.