Entries by Janet Van Beaden

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Buddy to connect digital world with the physical world.

Buddy to be first ‘IoT’ Software company to connect physical restaurants to the digital world in Australia. Buddy Australia are launching Australia’s first restaurant app that actually connects restaurants to the digital world, through the buddy app. What this means is that when walking right by restaurants and other eateries, the buddy app will alert […]

Beacons and Proximity Marketing, all you need to know.

Beacons and Proximity Marketing. Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive foot traffic to their stores, increase conversion rates and sales volume. But what exactly are […]