CEO aims for 5% market share of a $16.4 billion Industry by 2020

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Danny Simmonds believes setting targets high is the only way to grow, with confidence.

Founder & CEO of the latest marketing software platform buddy, believes setting the ‘bar’ high is the only way to grow not only your business, but also yourself.

“Before i moved from the UK to Australia with just a backpack and myself when i was 22, I had already set my vision to become the very best person I can be”. “This was no way easy, as I only had $500 in my back pocket and a one way ticket i just used up.”

Since then almost a decade ago Danny Simmonds has faced many challenges, from learning how to face tough times without family and friends, how to survive one day to the next and even being homeless. Each challenge put forward, Danny not only managed to overcome them, but to squash them so they never happen again. Not to mention building a business from the back of a camper van for many months, now his company Buddy & Co.

Prior to the launch of the latest eatery discovery app Buddy , Danny has received endless enquiries from restaurants and from large companies not only in Australia but also Miami, New York and Italy. “All of the enquires have been fantastic”, he said “knowing some large restaurant groups from around the world are interested in buddy gives us great confidence on our growth plan”.

Danny Simmonds aims to consume a piece the market for ‘restaurant advertising and marketing’ in Australia by the end of 2020, as he said “bringing something completely new to the industry instantly puts you centre stage, as appose to another ‘agency’, or ‘another magazine’ to advertise in, with the introduction to our buddy beacon™ 

Buddy will be first to market with Beacon technology in Australia, and will be working closely with a number of marketing agencies providing another tool for them to use, which aims to takeover at least 5% of the advertising market for restaurants by 2020, “This might sounds outrageously confident, but having seen the growth of the food and beverage industry and knowing $2.6b last year was spent on ‘original methods’ breaths nothing but confidence in our company“.

‘original methods’ |

Hitting your targets

For Danny & Co to hit the target of 5% in two years, industry professionals are claiming it will be ‘extremely difficult’ to achieve. But Danny has other opinions, saying “having learned from extensive research, un measurable amounts of interest and also seeing where the market is heading thanks to tech, I cannot see how it is not possible for us to achieve.” He goes on to say “After three years we will need to have our 5% in order to grow and look into expanding into the European market, which will involve setting up another office in the UK”. “So it is a target I am absolutly set on hitting, but first let’s just begin”

Want to learn more about buddy? see here.