How we are brining the future of marketing to Australia.

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The past is behind us, this is the future of marketing.

The world is moving fast, very fast and so is marketing. Thanks to Apple and google the majority of how we live is decided through our mobile device, over 85% of Australians decide what they will spend their hard earned cash on ‘after’ they have checked ‘or’ purchased on their phones. Wether its online reviews, checking out where to go out to eat on review websites, ordering online, mobile food delivery apps you name it we do it on our mobile device first.

So, why are people still choosing to market and advertise their business in magazines, newspapers, huge billboards, leaflets and posters? What exactly are the benefits of using these out of date methods today? I’m not sure what the benefits are but i can sure tell you the points of how they simply cannot compete with how the world is heading today.

  1. Completely unmeasurable
  2. Have no idea who your targeting
  3. No ability to make an action ie, ‘add to cart’ or ‘book now’
  4. Takes too long ie, add needs to be designed, print approval, goes to print, then dispatched, then delivered, then it needs to be read, then the right customer needs to see it, then maybe remember it.
  5. Outrageously too expensive

So whats the future then?

The future is mobile, and I’m not talking about posting colourful pictures on social media either.

We are talking about proximity marketing, location based marketing through our mobile app, targeting the customer at the right place, at the exact right time of hunger.

We use Beacons, Beacons are the future of marketing. Proven already in the retail sector in the US, we have created the perfect user friendly mobile app for the food industry to take complete control of and enjoy.

No more chalk boards and leaflet drops, window stickers or posters, everything you want to promote or showcase can all be done through your buddy beacon™.

What is a beacon?

A buddy beacon™ is a small bluetooth device which once connected to the buddy app from within the businesses account, will send any chosen message to anyone who has downloaded the new buddy app within 2-7 metres of the beacon itself.

What this technology can do for small business is exceptional valuable and somewhat priceless if used at its full potential, Imagine walking right by a restaurant and you receive a notification of its happy hour’s about to kick off in 5 minutes? or maybe you are already in the restaurant and are getting carried away with time, so buddy reminds you that last orders are about to be called or the kitchen is about to close in half an hour?

I think we all need reminding at times, So let ‘mission locating beacons’ adventure begin.

Want to know more about our buddy beacon™ see here.