Classic Brewery from the 80’s is re-born to dominate once more

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Welcome back, Eumundi lager.

Eumundi is a small town which is located on the Sunshine Coast, Queensland, in the Noosa Hinterland.  If you travel to the extremely popular and increasingly exclusive Noosa you are likely to pass through it on your way north from Brisbane.  The town is famous for its huge markets which are held on each weekend and offer multifarious arts and crafts and all sorts of local produce.

There are also quite a few art galleries and the place has a rustic, bohemian and increasingly touristy feel.  Being only a 15 minute drive from Noosa, the small place becomes very crowded on the weekends.

Here, lies the home of Eumundi Lager.

Now re launched due to a number of popular boutique brewing company’s popping up all over the coast, its fair to say the re-birth of once the most popular brewing company was going to happen sooner or later.

History

In 1986 some enterprising fellows bought the old Imperial Hotel in Eumundi, installed brewing equipment and began to brew a premium beer in the small Queensland town.  The town lent its name to the new brew.  After the beer’s initial success, the Eumundi Brewing Group Ltd went public on the Australian Stock Exchange in 1989.  The subscription price was 50c a share.  Within the first six months the stock had plummeted and had not recovered.  In fact the company’s continued operations were in doubt unless it could be radically restructured.  The unfortunate decline had been caused by an economic recession and a vigorous beer price war between its giant competitors.

In 1992 the brewing operations at the majestic Imperial Hotel were closed down and the brands were contracted out to Carlton and United Breweries Limited at the Yatala brewery (which was then still operated by Powers Brewing Company Limited).  From October 1998 CUB ceased to supply product to the Eumundi Brewing Group.  Instead a Licence Agreement was entered into in November 1998 with Castlemaine Perkins Pty Ltd to licence all of Eumundi’s beer brands to Castlemaine in exchange for a royalty.

The Eumundi brands comprise Eumundi Premium (which was awarded Best Australian Lager at the 1992 and 1993 National Festival of Beers), Eumundi Light and two beers which are primarily exported to the USA, Gulf Ale and Laguna Bay Pale Ale.

The Eumundi Brewing Group expanded by moving into hotel ownership. It still owns the original Eumundi Hotel which was built in 1911.  This grand old pub has a rich history having served as the meeting place for thirsty jackaroos who drove their bullock teams through the area.  As all outback pubs it was the focal point of the town for much of this century. The company also owns the Ashmore Hotel on the Gold Coast.  In November 1999 it announced that it is looking to acquire a third large hotel.

Future

Brewing Company Lion has announced a new partnership with the Imperial Hotel and a return of the much missed local beer brand, Eumundi – which will once again be brewed on site at its spiritual home, the Imperial Hotel in the heart of Eumundi.

In making the announcement, Lion Brewmaster Chuck Hahn said the partnership would revive a much loved local craft beer for Queensland.

Brewmaster Chuck Hahn and Imperial Hotel Manager Brendan Fenlon

Brewmaster Chuck Hahn and Imperial Hotel Manager Brendan Fenlon

“We’re excited to be partnering the Imperial Hotel and building a new brewery that will rekindle Eumundi in the place where the beer was first crafted in 1988. We’re planning to have the brewery up and running in the New Year to offer a great range of flavoursome craft beers to locals and visitors to the area.”

The Imperial Hotel has undergone extensive renovations over the past two years, culminating in December 2015 with the opening of a beer garden that has already been recognised as one of the best on the Sunshine Coast.

Michael Arnett, joint owner of the Imperial Hotel, said that the growing popularity of craft beers combined with the refurbishment of the Imperial Hotel made this the perfect time to bring back a local favourite.

“As local residents it has been such a rewarding experience to bring the Imperial Hotel back to life and ensure it remains an integral part of the Eumundi community.

Fenlon and Hahn with a bottle of the old Eumundi Lager
Fenlon and Hahn with a bottle of the old Eumundi Lager

Mr Arnett added “It’s exciting to be able to build on this even further by partnering with Lion to bring back a truly local beer in Eumundi and we’re really looking forward to sharing an authentic brewing experience with our visitors in the future.”

Imperial Hotel general manager, Brendan Fenlon, echoed Michael’s enthusiasm for the new project.

“My staff and I cannot wait to be offering Eumundi on tap, and we’re genuinely thrilled to be part of the next chapter for the iconic Imperial Hotel.”

Eumundi will be sold on tap at the Imperial Hotel, with broader distribution to be considered in the future.

Follow the Imperial Hotel on the buddy app once Launched this Summer.

 

We will be rolling out all venues offering the popular Eumundi beer very soon.